My family moved from one small paper-mill town in Northern Quebec (along the Ottawa River), to another in the Outaouais area in 1973.
And now I call home a 300 acre farm, where I live with with my husband, two sons and beloved family pet...a crotchety Australian Cattle Dog, named Dusty.
My interest in and great love for words was evident before I even began school. I simply loved words, and reading.
I even recall, in Grade 2, being put behind the classroom piano as punishment for reading out loud while another student read - such was my zeal.
That love of words stayed with me throughout my school years although I didn't realize that turning it into a career was a possibility til much later.
In fact, I didn't take much of an interest in writing in earnest until some time into my career as an Administrative Assistant (after 1988).
I was urged by a boss who always told me, "Shelly, I love your way with words".
Next thing I knew, I was drafting, editing and formatting anything that came my way. That was my introduction to writing. It was like a wake-up smack upside the head...
Following that, every position I held became a stepping stone to developing my writing skills further. And the more I wrote, the more I wanted to write.
Eventually writing became more interesting than my career. What was I to do now?
In 2012, after much reflection and an overwhelming need to "do more" with these skills, I took my interest in and love for words (and the near 25 years of previous writing experience in a business setting) to a new level.
I took a combination of creative copywriting skills and refined them further to apply the principles to the world of Real Estate writing.
Then I spiced things up further as I developed a novel 7-step system (and writing Guide) to writing real estate listing descriptions;
This method offers smart Realtors an advantage over others who continue talking about properties using the same-old method of sharing bland details –– without giving a sense of what the home really offers to lifestyle desires.
What I help you do as Realtors and Agents is transform your real estate listings, flyers/brochures, website pages or other promotional material into messages that deliver intensity, emotion, and power –– and better results for you and your clients.
If that's what you're looking for, let's connect and talk about how I can help you accomplish just that.
I want to hear from you.
How dissatisfied are you with your listing results or other marketing material? And is there something I can help you improve?
Share the details about the writing or communications challenge that's holding you back.
Let's talk strategy and solutions, and move you forward toward stronger results.
I'm in the office:
Monday - Friday: 9am - 5pm
Weekends often take me on photography jaunts, spending time with family, and the occasional shoe-shopping trip. What can I say...I like shoes. :)
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