Originally from a small paper-mill town in Northern Quebec (along the Ottawa River), my family moved to another small paper-mill town in the Outaouais area in 1973.
It's where I still call home, but now on a 300 acre farm with my husband, two sons and beloved family pet...a crotchety Australian Cattle Dog, named Dusty.
My interest in and great love for words was evident before I even began school. I simply loved words, and reading.
I even recall, in Grade 2, being put behind the classroom piano as punishment for reading out loud while another student read - such was my zeal.
Even though that love of words stayed with me throughout my school years, I didn't realize that turning it into a career was a possibility, come high school graduation.
In fact, I didn't take much of an interest in writing in earnest until some time into my career as an Administrative Assistant (after 1988).
I was prompted by my boss (in the National Gallery of Canada's Communications and Marketing department). She always told me, "Shelly, I love your way with words".
Next thing I knew, she tasked me with drafting, editing and formatting numerous documents. That was my introduction to writing. It was like a wake-up smack upside the head...
Following that, every other position I held became a stepping stone to developing my writing skills. And the more I wrote, the more I wanted to write.
Eventually writing became more interesting than my career. What was I to do now?
After much reflection, in 2012 I took my interest in and love for words, and the near 25 years of previous writing experience (in a business setting) to a whole new level. I combined them with creative copywriting skills, then refined them even more and applied those principles to the world of Real Estate writing.
Further to that, I developed a unique approach (and Guide) to writing real estate listing descriptions, offering smart Realtors an advantage over others who continue talking about properties using the same-old method of sharing bland details –– without giving a sense of what the home really offers.
What I help Realtors and Agents do is transform your real estate listings, flyers/brochures, website pages or other promotional material into messages that deliver intensity, emotion, and power –– and better results.
If that's what you're looking for, let's connect and talk about how I can help you accomplish just that.
I'd want to hear from you.
Share the details about what writing or communications challenge you're facing.
Let's talk strategy and solutions, and move you forward toward stronger results.
I'm in the office:
Monday - Friday: 9am - 5pm
Weekends often take me on photography jaunts, spending time with family, and the occasional shoe-shopping trip. What can I say...I like shoes. :)
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